http://www.lp-fm.org/lpfm_goetz_dec_2006.pdf

Table 20: Feedback and localism
Feedback Means Localism Means
Overall n=133 3.2 6.18
Religious stations n=49 2.45 5.24

Religious stations are below the overall mean on feedback and localism. Social scientists never PROVE anything, they only show tendencies. My research suggests that religious stations are LESS LOCAL and LESS OPEN TO AUDIENCE FEEDBACK AND INTERACTION.

FEEDBACK was measured by positive answers to these questions:
Appendix A: Feedback
Our station tracks audiences through mailing questionnaires to listeners.
Our station tracks audiences through questionnaires on website.
Our station tracks audiences through open meetings.
Our station tracks audiences through focus groups.
Our station tracks audiences through informal conversations.
Our station tracks audiences through volunteer / informational sessions or classes.
The content of station programming is influenced by listeners.
Callers fit into radio shows by requesting songs.
Callers fit into radio shows by expressing opinions.
Callers fit into radio shows by DJs putting them on the air.
Listeners contact DJs via the Internet during shows.
On the air our DJs succeed at changing public opinion.

LOCALISM was measured by positive answers to these questions:
Appendix B: Localism
My place of residence is within broadcast range of the station.
We get locally based business underwriting or local sponsors.
The station encourages community participation.
Local newspapers have written about our station in the past year.
The station pulls together diverse interests in this city.
The chamber of commerce has commended our station.
Local leaders have commended our station.
The content of station programming is influenced by community need.
The content of station programming is influenced by community events.
Our DJs play music from locally based bands.

philip goetz

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